Construction is underway on a 25-story building that will continue to serve as the headquarters for Rolex U.S.A. at the corner of Fifth Avenue and East 53rd Street in Midtown Manhattan.
The modern, 165,000 square-foot, building will provide office space and facilities for employees and tenants, as well as a new Rolex store on the ground level and additional retail space. The goal is to create a world-class building, utilizing the very best, environmentally conscious, design and construction strategies.
We have been part of this community for more than 100 years and are honored to call New York City home. Rolex U.S.A. has operated at its current 665 Fifth Avenue address since the 1970s.
Pavarini McGovern is managing the construction process.
All aspects of the design and functionality will reflect our commitment to quality, precision and excellence, and fully align with Fifth Avenue’s extraordinary streetscape and identity. The building is designed in accordance with LEED Platinum standards of sustainability and energy consumption.
The new building is designed by David Chipperfield Architects.
Yes. The interior demolition process began in August 2022.
Our focus is always on minimizing any disruption or inconvenience during the construction process. New Yorkers and visitors will continue to have access to the subway station for the duration of the project.
Construction is projected to be fully completed in [SEASON/YEAR].